The problem:

Primus Hunting tasked us to create a revolutionary shooting hunting accessory, beginning from initial concept to final production CAD design. Their vision was a lightweight clamp tripod that was not only bold and aggressive in design but also robust in nature. Importantly, the item needed to be manufactured at a competitive price point.

The process:

Collaborating closely with their product team, we swiftly developed concepts that truly distinguished themselves in the market. Through extensive testing of competitor products in the field with our creative team, local SWAT and hunters, we generated a plethora of bold concepts, innovative solutions and sketches to final cad design for production. 

The product:

This fall, the product will be officially launched in retail stores. It boasts of being lightweight, stable, versatile, durable, and affordable. The Edge Shooting Stick undoubtedly meets users' requirements for a reliable shooting support. Constructed with ultra-sturdy aluminum, it features a 360-degree panning gun clamp with an angle adjustment knob that permits shot angles up to 50 degrees.