NERF / Franklin Sports Toys
Revolutionizing Sports Play with an Epic Nerf and Franklin Partnership
“Cardboard Helicopter is my go-to resource for Industrial design and conceptual development. Their team far exceeds my expectations in all areas. I have been working with designers and engineers for over 20 years and I hold an Industrial Design degree myself. These guys are legit!”
For several years, we’ve partnered closely with Franklin Sports to develop an entirely new Nerf/Franklin Sports product line from the ground up. Our team crafted a distinct visual brand language and designed innovative, fun sports toys with a bold industrial aesthetic, pushing boundaries for 9-12 year olds. This successful collaboration has helped both brands grow, with the line performing exceptionally well in the marketplace. As a result, Franklin and Hasbro have signed a long-term extension, continuing the partnership for years to come.
